Tuesday, October 18, 2011

"The Grind"

    I can't really recall the word, or phrase I should say, "grinding" being used as explicitly as its used today pre the Clipse releasing their Pharrell produced single ...Either way its seems to be the most accurate way to describe putting that good work in. Last week we got to have a crash course in "The Grind' of album promotion and it was a very eye opening experience. Tyrese Gibson known best for his Grammy award winning voice, well actually at this point after having a nearly 2 billion dollar Box Office summer he's probably equally if not more known  for his acting, is releasing his first independent album "Open Invitation PRE ORDER HERE" on 11/1/11. I'll spare yall the details we have discussed in the importance of the release date , but what I will tell you is that Ive heard the album and its super dope...That's not the opinion of a friend, but an actual fan of good music. Anyway last week we did a whirlwind of album promo for his new album and I think I can honestly say that, that was the definition of the grind. The homie never stopped, we went hard all day(Pause) lol.The first day we did two TV shows and 3 radio spots and a litany of interviews made for blogs and shows and such. Considering Rese has no major label backing him any artist will tell you its  quite a feat to push a product without major marketing dollars and to do Lenny Cooke, Dj Clue, Dj Funkmaster Flex and a host of others means youre on your "grind". SHOUT OUT TO BIFF WARREN.... Keeping with our #Goodenergy theme just recently a book has been floating through the crew to read, "Do You" by Russel Simmons...I randomly threw that in because arguably one of the dopest things about "The Grind' was the pleasure of spending a couple days with the author of the book Chris Morrow. God is amazing...Admittedly I'm not the biggest reader, I'm working on that, but it would be considered irony that the author of the book we all just read which related so well to our new found "all positive all the time" lifestyle would be a part of this "grind" that we all seemed to be a part of for our own various reasons. It was almost like the Fellowship of the Ring minus the weird goblins and orks and short froto-esque individuals...Come to think of it it wasn't anything like the Fellowship of the Ring LOL. Anyway the second day of the media blitz was extra dope because we visited the offices of Essence magazine...Essence pretty much embodies the Black Female. Everywhere we looked strong beautiful black womenssssssss, working or on pictures or paintings....It was a great look. What was an even better look was previewing the album for the majority of the staff. Im pretty sure I wont forget that moment O_O!!!!!! Besides the same intense interview to interview schedule we had  like the previous day, we were graciously accompanied by Reverend Run of RUN DMC and "Runs House" fame.  Some things are invaluable...Remember that...
Everybody's "grind" is different but all is respected just as long as you're on it and you're not fake busy with it  lol. I wish we could say everyday for the PTM is as swamped as those few days were in NY with Rese, but soon enough...They say careful what you ask for but to be great you have to do what the greats do...WHAT ARE YOU DOING?!??!?!?!?!?!?

-Reggie B-

As usual I didnt really re-read I write like I live life...I go with the flow....Lean with it and rock with it FULLY lol us Rev Run and Tyrese #PTM Open invitation 11/1/11PRE ORDER HERE


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